Why Did You Start Your Company?

July 17, 2025
Warrick Strydom
business

Why Did You Start Your Company? The Pursuit of Freedom.

You built your company from scratch. That takes serious skill. You could have pursued a corporate career. A good job, corner office, benefits – all were likely within reach. But you chose a different path. Why? You probably valued personal freedom. You wanted to play by your own rules. This desire for independence is a powerful motivator for entrepreneurs across South Africa.

Build Wealth by Boosting Value, Not Just Size

The quickest way to build wealth for true freedom is clear: Focus on what truly drives your largest asset: your company. This means making it worth more, not just bigger.

At WS Business Advisory, my Strategic Business Advisory services centre on this. We help businesses become highly valuable. This is key for your future choices and the personal freedom you sought from the beginning.

What Buyers Look For: Preparing for Exit Scrutiny

When we conduct Exit Planning, we prepare your business for scrutiny. Potential buyers seek security. They want a low-risk investment. Being prepared for this scrutiny boosts your negotiating power. A well-prepared seller often achieves a higher price. Here’s what makes a business attractive:

Sound Financial History: Clear and accurate records.
Consistent Profit & Sales Growth: Steady increases over 2-3 years.
Low-Risk Return: A business that offers predictable returns.
Established Base & Systems: Loyal customers, strong internal operations, and good cash flow.
Market Credibility: Awareness and trust in your industry.
Positive Industry Trends: Your business aligned with growth areas.
Awards & Testimonials: Proof of your excellence.
Owner Independence: The business runs without you being essential. There’s a clear succession plan for key roles.

Assess Your Business’s Readiness

We recommend a full Readiness Audit. Ask your trusted business advisor for this. A Certified Business Advisor can then build a value enhancement program. This program, often supported by a business coach like WS Business Advisory, will systematically increase your company’s worth. It will help you achieve that personal freedom you truly desire.

Request a Business Readiness Audit Today